Bruce Goldner

Skadden Arps Slate Meagher & Flom LLP

Bruce Goldner is the head of Skadden’s New York office and is co-head of the firm’s Intellectual Property and Technology Group. Mr. Goldner’s principal areas of concentration include transactions, licensing and counseling involving brands, designs, technology, social media, content, software, persona rights, and pharma and biotech, and he oversees Skadden’s U.S. and international trademark clearance and prosecution practice.

Mr. Goldner also is chair of the firm’s New York office Diversity Committee. Mr. Goldner negotiates and structures the development, license and transfer of intellectual property and technology. Significant intellectual property transactions have included:

  • JAB Holdings in its acquisition of Krispy Kreme Doughnuts for $1.35 billion, its acquisition of Peet’s Coffee & Tea for $973 million and its $7.5 billion acquisition of Panera Bread;
  • Peet’s Coffee & Tea, Inc. in its acquisition of Stumptown Coffee Roasters and acquisition of a majority stake in Intelligentsia Coffee & Tea, Inc., and in Peet’s licensing of its first-ever international coffeebar in Shanghai, China;
  • The Howard Hughes Corporation in its licensing and design arrangements with Milan-based lifestyle retail brand 10 Corso Como to open its only North American location in the Seaport District;
  • The Coca-Cola Company in its worldwide strategic partnership with Monster Beverage Corporation, its acquisition of Energy Brands Inc./Glaceau (the producer of Smartwater and Vitaminwater) and its acquisition of Honest Tea;
  • Kraft Foods Inc. in its separation into the MONDELEZ snack foods (e.g., Oreo, Nabisco) and KRAFT grocery (e.g., Kool-Aid, Kraft cheese) businesses, and in related brand separation and cross-licensing matters;
  • Blackstone Group L.P. in the $1 billion sale of its 50 percent stake in Universal Studios Orlando theme parks to NBC Universal Media, LLC, and in connection with the licensing by Universal Studios theme park of The Wizarding World of Harry Potter attraction and The Simpsons ride;
  • Citigroup Inc. in the sale of its red umbrella logo, as well as the associated trademark rights, to The Travelers Companies Inc., and in Citigroup’s policing, enforcement and licensing of its CITI family of marks in the United States; and


  • J.D., University of Michigan Law School, 1992 (cum laude; Articles Editor, Michigan Law Review)
  • B.A., Amherst College, 1987 (summa cum laude; Phi Beta Kappa)


  • Member, International Trademark Association (INTA)
  • Member, Board of Directors, The Times Square Alliance


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What types of cases Attorney Bruce Goldner & Skadden Arps Slate Meagher & Flom LLP can handle?
Skadden Arps Slate Meagher & Flom LLP can handle cases related to laws concerning Corporate, Health Care, Intellectual Property. We manually verify each attorney’s practice areas before approving their profiles and reviews on our website.
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Skadden Arps Slate Meagher & Flom LLP is located at 4, New York, NY 10036, United States. You can reach out to Skadden Arps Slate Meagher & Flom LLP using their phone line 212.735.2972. You can also check their website
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