Carol Been

Dentons US LLP

$ $$$

South Wacker Drive 233
Chicago 60606 IL US

Carol Anne Been serves on the leadership team for and is past chair of the Intellectual Property and Technology practice. She heads the legacy Intellectual Property Strategy; Trademark, Copyright and Advertising; and Intellectual Property Transactional practices.

Carol Anne has extensive experience in trademark, copyright, advertising, electronic and new media, technology, entertainment and publishing law. She uses her years of broad experience to provide strategic, effective and efficient representation to a diverse array of clients. Carol Anne’s practice includes:

  • Counseling on intellectual property strategy, structure, protection and enforcement
  • Creating brand recognition and value through trademark clearance, prosecution, transactions and litigation
  • Domain name protection, acquisitions and disputes
  • Advising on Internet websites, online and mobile sales, marketing programs and online IP protection
  • Developing and protecting copyrights through counseling, registration, transactions and litigation
  • Negotiating and drafting of brand and copyright licensing and merchandising programs
  • Counseling on trade secrets and competitive intelligence
  • IP aspects of mergers, acquisitions and financings. IP audits


  • Northwestern University School of Law, 1983, Visiting student
  • University of Illinois College of Law, 1983, JD, magna cum laude
  • University of Illinois, 1976, BS, Journalism, Bronze Tablet

Admissions and qualifications:

  • Illinois
  • US Court of Appeals for the Eleventh Circuit
  • US Court of Appeals for the Seventh Circuit
  • US District Court for the Eastern District of Michigan
  • US District Court for the Western District of Michigan


  • Major rebranding and brand protection programs
  • Motion picture product placement
  • Sweepstakes and promotions, including via Facebook, Twitter and YouTube
  • Celebrity licensing, publicity, privacy, endorsements, testimonials
  • E-mail marketing campaigns, blogs and social networking, affiliate programs, online advertising and privacy
  • Retail sales and marketing issues, online and offline
  • Software copyright litigation for custom software, entertainment software


  • International Trademark Association
  • President of the Board of Directors of Lawyers for the Creative Arts 2015-17, not-for-profit coordinator of pro bono legal services for the arts community.
  • Board member, Practising Law Institute (PLI), not-for-profit continuing legal education provider
  • Seventh Circuit Jury Instruction Committee, developing jury instructions for trademark and copyright jury trials
  • Governing Committee of the American Bar Association Forum on Franchising
  • Richard Linn American Inn of Court for distinguished intellectual property attorneys.


Rate : $$$$

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