D. Reed Freeman

Wilmer Cutler Pickering Hale and Dorr LLP

$ $$$

Pennsylvania Avenue Northwest 1875
Washington 20006 DC US

Reed Freeman is a leading authority on privacy, cybersecurity, and the privacy aspects of advertising online, on mobile devices, in social media, and on connected devices such as smart TV. Mr. Freeman serves as co-chair of the firm’s Cybersecurity and Privacy Practice.

Mr. Freeman has extensive experience defending clients in FTC and state consumer protection investigations and data breach responses. He also counsels clients on compliance with FTC and state trade regulation issues, privacy and data security laws around the globe, and advertising and privacy self-regulatory codes.

His clients include retailers; hospitality companies; financial institutions; software companies; hardware manufacturers; online, mobile and social media publishers and advertisers; online, mobile, and social media application developers; data aggregators; advertising technology companies; advertising trade associations; industry coalitions and seal providers; and social media-based advertising service companies.

He also represents clients in false advertising disputes before the National Advertising Division of the Council of Better Business Bureaus, Inc. and the National Advertising Review Board.

Mr. Freeman previously worked in the FTC’s Bureau of Consumer Protection as a staff attorney, and as chief privacy officer and vice president for legislative and regulatory affairs for Claria Corporation, an online advertising software company.

Mr. Freeman has been called a Regulatory & Compliance Trailblazer by The National Law Journal, and is consistently recognized by Chambers & Partners (Band 1), Legal 500, Best Lawyers in America, Washington DC Super Lawyers  and Washingtonian magazine.

Mr. Freeman is a member of the International Association of Privacy Professionals’ Privacy Bar Section Advisory Board and is on the Board of Editors for the new Cybersecurity Law & Strategy. He is the co-author of CCH’s Advertising Law Guide and Privacy Law for Marketers, and previously served as an adjunct professor of privacy and advertising law at George Mason School of Law. He is a fellow of the Ponemon Institute, an organization dedicated to independent research that advances responsible information, privacy and security management practices in business and government. He previously served as a member of the Department of Homeland Security’s Data Privacy and Integrity Advisory Committee.

Experience :

  • Represented adtech company in an FTC privacy investigation regarding cookieless tracking technologies. Case closed. (2016-2017)
  • Represented developer of widely distributed app in FTC privacy and data security investigation. Case closed. (2016)
  • Represented major hardware and software maker in FTC investigation regarding the use of cookieless tracking technologies. Case closed. (2017)
  • Negotiated favorable settlement for hardware and software manufacturer. (2015)
  • Currently representing a major hospitality company in a state AG investigation. (2017)


  • JD, University of Virginia School of Law, 1993
  • BA, History, University of Richmond, 1990

ADMISSIONS : District of Columbia, Virginia.

CLERKSHIPS : The Hon. Claude M. Hilton, US District Court for the Eastern District of Virginia, 1993 – 1994

GOVERNMENT EXPERIENCE : Federal Trade Commission, Staff Attorney, Bureau of Consumer Protection


Rate : $$$$

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Pennsylvania Avenue Northwest 1875
Washington 20006 DC US
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Lina Stillman

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New York 10006 NY US