Danielle Benecke

Danielle Benecke is an associate in Baker McKenzie’s IP and Technology practices. Admitted in California and Australia, she assists with advising leading global and local clients on IP and technology related issues across a range of industry sectors, including digital media and content, software and IT, online sales, luxury and fashion, and other consumer goods and services.

Danielle  is a contributor to various firm publications and applications, including the Asia Pacific IP Guide, Global Legal Guide for Luxury and Fashion, Global Trade Secrets Handbook, Gray Market Handbook, Guide to Media and Content Regulation in Asia Pacific, and IP Enforcer.

Danielle has represented clients in IP disputes involving trademark, copyright, patent, trade secret and other related rights. Her experience includes providing strategic advice and representation in relation to global brand management and protection, anti-counterfeiting and parallel imports, advertising and related consumer laws, and technology and other IP transactions and licensing.

Danielle also has skills in legal design, applying human-centered design thinking methods to improve and innovate legal services. She is a fellow of Stanford’s Legal Design Lab and has trained in design thinking at Stanford’s d. School and other incubators and programs including Startup Garage and the Venture Studio.

Education:

• Stanford University (LL.M. Law, Science and Technology) (2015)
• University of Sydney (LL.B. Honours) (2010)
• University of Sydney (Bachelor’s Degree Economic and Social Sciences Honours) (2008)

Admissions:

• California~United States (2017)
• U.S. District Court, Central District of California~United States (2017)
• U.S. District Court, Northern District of California~United States (2017)
• New South Wales~Australia (2010)

Corporate Responsibility:

• Pro bono advice for a leading international not-for-profit news organization on a journalists code of ethics for Africa.
• Pro bono advice for a national arts law body on IP protections for artists.
• Pro bono advice for cancer patients referred by the Australian Cancer Council’s Legal Referral Service.

Professional Associations and Memberships:

• California State Bar Association, IP Section – Member
• California Young Lawyers Association – Member
• International Anti-Counterfeiting Coalition – Member
• International Trademark Association – Member
• Law Society of New South Wales – Member

Representative Legal Matters:

• Leading global and local brands on their IP enforcement programs, including technology, entertainment, luxury, fashion and cosmetics vendors.
• A leading global entertainment company to stop sales of and destroy over a million units of counterfeit products.
• A leading global cosmetics company in litigation against a major Australian retail chain over the sale of alleged counterfeit products.
• A leading IPTV service provider regarding patent protection in relation to innovative technology and risk management issues.