James Stapleton is the Chief Business Development and Marketing Officer at Dickinson Wright PLLC. James directs strategic business development and marketing across all the Firm’s practices and geographies by leveraging his significant experience in practice and market development, customer relationship management, and sales training and management development.
A pioneer of professional services client service and sales with more than 25 years of experience in the field, James was the Chief Business Development and Marketing Officer for an Am Law 100 firm based in San Francisco and is a former Chief Marketing Officer of Silicon Valley-based AmLaw 100 law firm Fenwick & West.
As a professional marketer, James has been a strong advocate for organized client service, including the use of mutual expectations agreements, client codes of conduct, independent client feedback, client teams and client panels. James is similarly a strong advocate of the use of Client Relationship Management processes and tools in professional services, and the use of digital media, particularly social media, in legal client development.
- James received his Bachelor of Science in Commerce degree in Finance from Santa Clara University.
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