Keri Bruce

Keri S. Bruce is a Partner in the Entertainment and Media Industry Group. Keri represents national and multi-national clients and trade organizations in matters relating to advertising, marketing, media, promotions, trade practices, intellectual property and technology.

She provides clients with transactional support, practical advice and training to develop policies and programs and make decisions to effectively market their products and services, while reducing risk and remaining competitive in today’s business world.

She is a legal advisor to the Association of National Advertisers and also represents clients in a wide array of industries, including beauty, fashion, luxury-goods, retail, consumer packaged goods, restaurants, financial services, advertising, media, publishing, automotive, technology and sports.

Keri’s experience covers a broad array of areas, including, talent agreements and celebrity endorsements; advertising and media agency agreements; vendor agreements; technology, sponsorship, licensing, and strategic alliance agreements; emerging technology platforms; intellectual property issues, including copyright, trademark and right of privacy and publicity; social media compliance; rights of advertisers pursuant to collective bargaining agreements with performing unions; commercial co-ventures and other charitable sales promotions; loyalty programs; claim substantiation; sweepstakes; contests; promotional incentives, such as gift cards, rebates and coupons; and general advertising review.

Additionally, she has experience working with local counsel around the world to defend foreign false advertising investigations. Keri is a frequent speaker on advertising and marketing issues.

Prior to becoming an attorney, Keri spent seven years working in the advertising industry on the agency side, leading the development and production of advertising strategies and campaigns for both start-up and global brands in the consumer packaged goods, wine, technology and financial services industries.

Her knowledge of the advertising and marketing industries gives her a unique understanding into clients’ objectives and the ever-changing media landscape.

Education :

• Brooklyn Law School, J.D.,
• University of Arkansas, B.A., Journalism

Professional Admissions & Qualifications : New York

Clerkships : Honorable Michelle Weston Patterson, State Supreme Court – New York

EXPERIENCE :

• Represented a global cosmetics company in negotiation of multi-billion dollar media agency agreement
• Represented a global quick serve restaurant in negotiation of mulit-million dollar media agency agreement
• Represented a global quick serve restaurant in phase out of old loyalty program and development and introduction of new loyalty program and related app