Kevin Brendan Murphy known in the industry as Mr. Franchise, is an international franchise expert, former franchise owner and San Francisco franchise attorney. Drawing on three decades of franchise industry experience and a 30-year law practice of 100% franchise law, Mr. Franchise is retained to review documents, do a case analysis and develop effective and successful legal strategies in franchise lawsuits.
Three decades of successful consulting and advice, as well as franchise expert witness deposition and trial testimony in litigation, arbitration and disputes covering all aspects of a franchise relationship, license agreements, franchise agreements, franchise disclosure documents, custom, practice and standard of care in the franchise industry, contracts of sale, regulatory compliance, franchise misrepresentations, state registration procedures, earnings claims, territorial encroachment, disguised franchises, marketing materials, advertising funds, intellectual property, operations manuals, training programs, support issues and organizational development.
In lawsuits, Mr. Murphy’s extensive franchise industry background, coupled with his teaching skills and successful franchise ownership experience, create a most favorable demeanor in deposition and trial testimony.In consulting with litigation attorneys, he develops arguments and strategic approaches that are quoted verbatim by arbitrators in reaching their decision.
Beginning in 1990 in San Francisco Superior Court, Mr. Murphy has qualified and testified as a franchise expert witness in courts as well as numerous arbitration proceedings on a variety of franchise issues. A franchise attorney born, raised and educated in San Francisco, Mr. Murphy is a third-generation San Franciscan.
In consulting with emerging and existing franchise companies as well as individuals making franchise investments, Mr. Murphy brings a wealth of proactive strategies and techniques, designed to make franchise programs effective and avoid future litigation difficulties.
Mr. Murphy’s experience as a past franchise owner of a successful business gives him a unique and balanced perspective about a franchise relationship. Particularly in franchising, “an ounce of prevention is worth a pound of franchise litigation lawyers.”
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