Lindsey Heinz

Shook Hardy & Bacon LLP

$ $$$

Grand Boulevard 2555
Kansas City 64108 MO US

Lindsey K. Heinz’s practice focuses on complex product liability and consumer protection litigation, as well as regulatory counseling for consumer product companies. Lindsey believes the best way to protect her clients’ business interests is to employ both offensive and defensive strategies.

Thus, in addition to her litigation and regulatory experience, Lindsey helps her clients assess and manage the inherent risks of business to minimize future litigation and enforcement threats.

Lindsey has litigated both individual and complex tort cases in state and federal courts throughout the country. She has experience in all stages of litigation, including case strategy and development, depositions, expert witness preparation, motion practice and trial.

She also defends corporations facing class action claims, particularly those involving allegations of false and misleading marketing, and she has successfully defended her clients against class certification.

Lindsey also draws on her litigation experience to anticipate legal issues that her clients may face before a complaint is filed. She is uniquely familiar with the day-to-day business issues faced by her clients, including the complicated business decisions that precede the manufacture, marketing and sale of a product.

As an attorney, Lindsey was seconded with a Fortune 500 company, and before she entered law school, worked as an account executive for an advertising agency. These experiences, coupled with her litigation work, have enabled Lindsey to identify potential liabilities in marketing strategies before they are implemented.

Lindsey has significant experience in advertising and marketing law, advising her clients on issues ranging from claim substantiation and general FTC compliance to strategies for managing user-generated content.

Lindsey also counsels her clients on the effective and legally-compliant use of nontraditional media, including social media, native advertising, e-commerce, and the use of influencers and affiliates.

Lindsey also regularly advises her clients on regulatory compliance, enforcement, and policy matters involving FDA-regulated products. In this role, Lindsey works closely with her clients to identify the business decisions necessary for her clients to remain competitive in the marketplace while still responsibly complying with regulatory requirements and preserving brand image and consumer goodwill.

As part of her regulatory practice, Lindsey has counseled her clients through label reviews and updates, responses to FDA and USDA inspector requests, product recalls and market corrections, responses to warning letters, U.S. Customs issues, and generation of employee training documents and consumer-facing communications.


  • J.D., University of Kansas School of Law, 2009
  • B.A., University of Kansas, 2004

Bar Admissions:

  • Florida
  • Missouri
  • U.S. District Court, Middle District of Florida
  • U.S. District Court, Western District of Missouri


  • American Bar Association
  • Kansas City Metropolitan Bar Association

Community Involvement:

  • Greater Kansas City Chamber of Commerce Centurions Leadership Program, Alumna
  • Kansas City Friends of Alvin Ailey, Board Member


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Grand Boulevard 2555
Kansas City 64108 MO US
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Lina Stillman

Broadway 42
New York 10006 NY US