Why Attorneys Are So Focused on SEO

Attorneys get most of their business from referrals. In a trend report released by Clio, it was determined that 62% of people found their current lawyer from a referral.

SEO, or search engine optimization, is an important marketing technique for lawyers. Not only can it help them build a great website, but it can also make attorneys more competitive. But what is SEO for lawyers, and why are attorneys so focused on this popular marketing tactic? 

What is SEO for Lawyers?

As an attorney, you need to know what SEO stands for: search engine optimization. SEO is a strategy used to get your name and services to the top of the search engine results page, or SERPs. It’s used to help you create a strong online presence and become more recognizable. 

Why Should Layers Invest in SEO

SEO can be used to inform, educate, and engage potential clients with content such as blog posts, videos, and images. In addition, SEO can build your reputation as an attorney and capture the attention of potential clients. And a positive reputation is vital for any attorney.

Last but not least, SEO can help you generate more leads and increase your client base, but getting your SEO up to snuff may require a team, even if you’re an excellent marketer.

Check out On The Map’s guide on SEO for lawyers if you’re looking for a step-by-step post on how to set up your online marketing strategy. You can even hire their services for your law firm.

Why is Local SEO Important for Lawyers?

General SEO tactics can be laser-focused, but they won’t necessarily attract customers or clients in your general location. This isn’t good for any attorney, as the majority of their business has to come locally. After all, lawyers are only familiar with the laws of their respective states.

To make sure they attract the right people, lawyers will invest in local SEO. Being the first on your locale’s Google searches can go a long way, especially in a popular area of law.

Here’s why layers are invested in local SEO:

  • It helps lawyers reach potential clients in their geographic area. 
  • It can increase their visibility and make them more recognizable. 
  • It establishes their authority as an expert in your local area. 
  • It can give potential clients access to their services. 
  • It enables them to capture the attention of local prospects. 
  • It can help them generate more leads and drive qualified traffic to their website. 

Overall, local SEO is an essential part of any attorney’s marketing strategy. By optimizing your website and content for local searches, you will be able to reach more potential clients locally.

Why Attorneys are so Focused on SEO as a Whole

It’s clear that SEO can do a lot of good for attorneys and the law industry, but why specifically are lawyers so focused on SEO? Here are 3 big reasons lawyers care so much about SEO.

The Law Industry is Incredibly Competitive

Lawyers exist in one of the most competitive industries on the planet, making it difficult to stand out from the competition. The only way a personal injury lawyer in New York can separate themselves from another is by leveraging their experience or getting the most attention.

A great SEO strategy filled with optimal keyword research, a Google Business page, and valuable blog content can place more eyes on an attorney’s law firm, but it takes some time. 

Attorneys need to start developing their SEO strategy the moment they launch their website. If they really work on their SEO strategy, they’ll start seeing more traffic in 4 months or less.

Lawyers Need Clients to Get on the Phone

Clients are more likely to work with a lawyer if they’ve already heard their voice and developed a personal connection with them. Before that point, all lawyers are just a photo and a number. This is a big reason why lawyers spend so much money on traditional ads and billboards.

But they don’t have to do this if they invest in SEO. A content marketing strategy complete with a link-building system will bring more people to their page who already trust their expertise.

Once the client visits their site or gets to the bottom of a blog post, clients will see a CTA that encourages them to sit in for a free consultation. On the phone, lawyers can work their magic.

Attorneys Thrive on Positive Reviews

Attorneys get most of their business from referrals. In a trend report released by Clio, it was determined that 62% of people found their current lawyer from a referral. But people who search online for a lawyer typically don’t get referred first, so how can SEO help here?

Positive reviews are basically the word-of-mouth referral on the internet. When potential clients see that other people in your area are happy with your services, they’re more likely to hire you.

Lawyers who leverage reviews are going to have an easier time finding clients. That’s because Google Reviews will show clients law firms that have the best reviews first and the worst last.

 

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